Impact Report

She plays where purpose is created — from flowers once offered, to lives being rebuilt.

IMPACT REPORT
Maitri Jariwala

Maitri Jariwala

Maitri Jariwala is the founder of Kalla, a purpose-driven fragrance and wellness brand redefining how India engages with temple waste. An engineer by training, she started Kalla as a college initiative, transforming discarded sacred flowers into handcrafted incense, candles, and wellness products.

Under her leadership, Kalla has evolved into a fast-growing sustainable brand that sits at the intersection of tradition, circular design, and conscious consumption. By upcycling temple flowers at scale, the brand not only addresses a critical environmental challenge but also generates meaningful livelihood opportunities for women artisans.

Maitri's work is rooted in building a culturally relevant yet globally scalable brand — one that transforms everyday rituals into mindful experiences. With a long-term vision to establish Kalla as a leading name in sustainable living, she continues to push the boundaries of impact-led entrepreneurship in India.

What we stand for

From sacred offerings to new opportunities.

At Kalla, we upcycle temple flowers and work with women in rural Surat—helping them build skills, earn with dignity, and grow into independent livelihoods.

Kalla is a homegrown fragrance and wellness brand that upcycles temple flowers into thoughtful, eco-conscious products. Rooted in sustainability and intention, we bring you products that carry both fragrance and purpose — turning everyday rituals into something more mindful and meaningful.

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Women Associated With Kalla

72%

Of Artisans Now Support Household Expenses

100%

Of Women Send Their Children To School

4X

Earnings Have Grown Fourfold

At Kalla, our work goes beyond creating beautiful fragrances.

We are building a purpose-driven ecosystem—where temple flowers are reborn, and women rise with dignity. Every product reflects our commitment to people, planet, and mindful progress.

At Kalla, we believe empowerment begins with opportunity.
We work with women from local communities, many of whom come with limited access to formal employment.

By transforming temple flowers into incense, dhoop, and lifestyle products, we turn everyday rituals into meaningful livelihoods.
Each product carries not just fragrance, but a story of dignity, skill, and independence.

When a woman earns, she doesn’t just support herself—she uplifts her entire family and community.

True empowerment comes with financial stability.

At Kalla, women are trained, supported, and given consistent work opportunities to become skilled artisans.
They earn fair wages in a flexible environment that respects both their work and personal lives.

We are not just creating products—we are creating pathways for women to grow, earn, and thrive with confidence.

For us, sustainability is not a choice—it is our foundation.

Every Kalla product begins with flowers that would have otherwise gone to waste.
We upcycle temple flowers into incense, havan cups, and more—reducing waste while preserving their sacred essence.

From natural ingredients to mindful packaging, every step is taken with care for the planet.

Because at Kalla, what we create matters—but how we create it matters even more.