Founder's Desk

Hello,
My name is Maitri Jariwala and I'm the Founder of Kalla – begin with flowers - a social enterprise rooted in the philosophy of upcycling waste, circular economy and sustainability. As per the name suggest our journey in morning starts from getting flowers from Temples in Surat, Gujarat. We try our very best to offer upcycled value added products for personal care, home care, including sustainability as a root.

I wanted to personally welcome you to our community of striving changemakers, health + wellness enthusiasts, people passionate about the environment, people passion about clean and sustainable living or people just about to embark on whatever stage of your journey! Have been working in the fastest and cleanest city of India seeing what our waste warriors really go through on a daily basis, I decided to start living my own life as per my values, which then ended up leading to Kalla – begin with flowers - where our products will not generate waste in the first place itself! But will upcycle the flowers from Temples which usually used to end up in water bodies thereby contaminating the water.

We aren't perfect, and we don't claim to be perfect either - the fun and adventure lies in imperfection and we are excited to be leading this movement since 24, August,2022! We're super passionate about creating products that are handcrafted by our women artisans in India. At Kalla, we try to combine the old with the new, starting with flowers. We take a "cradle to cradle" approach to every product, from design to manufacturing to distribution. All our products are based on natural ingredients. It does not harm our health or the environment, and the production team is led entirely by women. As entrepreneurs who simply do their best, we welcome you, try us out, and look forward to your transition to a mindful lifestyle, starting with flowers, with Kalla. A small welcome gift from us to you.

 

Lots of love,
Maitri Jariwala
Founder and CEO

Kalla – begin with flowers LLP.